The Sony KDL40W550, also known as the KDL40W5500 or KDL40W5500U, is a 40 inch LCD television. This is one of Sony’s latest models to appear in the high street stores. It improves on many previous models in a number of different ways. As a result, it is received many favourable reviews and is grown to be one of the more popular screens on the market.

If you are considering upgrading your current television to a 40 inch LCD TV with an abundance of features built in, then you shouldn’t be disappointed by this particular product. While it does come at a higher price tag, it has everything that you would expect of such an investment and more.

Made by a very reputable company with a great reputation, this product is made to the highest quality standards and includes a number of additional extras which make it an even more attractive buy.

Even if you are upgrading from another large LCD television, you will probably notice the difference and with its high specification, the Sony KDL40W550 manages to successfully upscale older content to look much higher quality, including the current television broadcasts. What’s more, you will also be able to get rid of your set top box, if you have one, to tune into Freeview.

Freeview gives you a vast number of different channels and cost you nothing extra. If you are not familiar with it already, then it is well worth getting since it costs nothing in terms of subscription. With smaller, traditional televisions, you would normally have to get an extra set top box which can cost quite a lot of money. However, virtually all the higher end LCD televisions have them built in, including this one.

The amount of channels that you will get from Freeview depend on where you live. However, it is not dependent on having a satellite dish or a cable television connection. All the transmissions come through your normal television aerial and even if you live in a remote part of the country, you should still be able to get at least a dozen extra channels or more.

The Sony KDL40W550 comes with a number of features that help to improve picture quality and sound quality. It has built in speakers, but if you are going to invest the money in such a large and expensive screen, it is well worth buying a decent surround sound system which will dramatically enhance your movie watching experience.

With advance picture processing techniques, the Sony KDL40W550 will make colours appear crisper and cleaner with its new Live colour technology. You will notice the improvement in just about everything. Of course, the screen is also compatible with all the latest in high definition video playback. With a maximum resolution of 1080p, it will play the highest resolution movies currently available on the market as they were meant to be played in the first place.

It also has a highly customizable interface coupled with an extremely useful remote control which offers you the ability to do everything just using that.

Cheapest Prices and Reviews for the Sony KDL40W550 in the UK at KDL40W550 and Sony KDL40W550 Review

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